Speed = sales
Every extra 100ms of load time measurably reduces conversions. Google has been penalizing slow sites in ranking for years.
What makes a site slow?
- Unoptimized images
- WordPress templates with 30 plugins
- Cheap shared hosting
What we do differently
We build on Next.js and Vercel, with optimized images, self-hosted fonts and minimal code. Result: Lighthouse 95+ by default.